Brand development
No doubt, your professional brand is your most valuable asset; it is best understood as your corporation’s reputation and its visibility in the marketplace. Our Brand Development program and processes are designed to meet you or your organization at whatever stage you are in the branding phase.
We collaborate with you through the process of creating and strengthening your professional brand. Our program processesand services are as follows:
- Business Strategy Development A strong business strategy will make growing your corporation much easier. We work with you to identify the type of corporation you want to be because we know that the context of your overall business strategy is the context for your business growth.
- Target Client Identification It is important to us that you have a clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be.
- Research Target Clients Our research will help you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them.
- Brand Positioning Development Part of identify your brand includes what sets you apart from the competition. We work with you to identify what makes you from others and why your potential clients within your target audience should choose to work with you?
- Market Messaging Strategy: Your market strategy message should include current clients, potential clients, potential employees, referral and potential partnering opportunities...We help create market messages for each audience which will emphasize your most relevant points.
- Corporate Name, Logo, Multimedia, and Tagline Development: Our services are rendered to both new and already existing corporations. For many a name change, may not be required but is important to understand that a new logo and tagline may make sense to better support the brand positioning. Remember, the company name, logo and tagline are all part of your professional brand.
- Marketing Strategy: Our online marketing content provides valuable awareness and educational content to attract, nurture and display the quality of your product. It is designed to increases both visibility and reputation at the same time (remember, your brand strength is driven by both reputation and visibility). It is also the perfect way to make your brand relevant to your target audiences.
- Website and SEO Development: A website is an organization’s single most important brand development tool. It is the place where all your clients and prospective audiences turn to learn what you do, how you do it and who your clients are. You can lose prospective clients solely based on your website. We work with you to build content that is focused on your brand and provide search engine optimization (SEO) so that your prospects, potential employees, and referral sources will find you and learn about your product and services.
- Marketing Toolkit Marketing toolkits are business cards, brochures, white pages, blogs, newsletters, RSS feeds, etc. that provide overviews about the company and details key offerings. Lately, these toolkits are increasing becoming digitized for example we now design Explainer Videos, Product and Services Videos, Overview Videos, and Introduction to The Team videos.
- Brand Repackaging and Maintenance: We track both the implementation of a branding plan as well as its results. Such as search traffic and web visitors before and after? How many new leads, employee applications and partnering opportunities were generated? By tracking the entire process, we are able to ensure growth and success. More importantly adjustments are made as needed.